PDF Ebook Kill Your Conversion Killers with The Dexter Method™: A Pragmatic Approach to Conversion Optimization for E-Commerce, by Joris Bryon
PDF Ebook Kill Your Conversion Killers with The Dexter Method™: A Pragmatic Approach to Conversion Optimization for E-Commerce, by Joris Bryon
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Kill Your Conversion Killers with The Dexter Method™: A Pragmatic Approach to Conversion Optimization for E-Commerce, by Joris Bryon
PDF Ebook Kill Your Conversion Killers with The Dexter Method™: A Pragmatic Approach to Conversion Optimization for E-Commerce, by Joris Bryon
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Review
"This is a modern day field manual for getting more conversions from your website. From high-level approaches to tactical techniques and real life case studies, this book has it all." - Brian Dean, Founder at Backlinko"I highly recommend this book to anyone that is looking to improve their ecommerce conversion rate and sales. Joris is a true expert in the field, and he guides you through all the key elements of conversion optimization like gaining insights from web analytics and visitor feedback, and using psychology and copywriting techniques. It is very easy to read, and is packed with many actionable tips and examples of best practices." - Rich Page, author of 'Website Optimization: An Hour a Day - A Conversion Rate Optimization and A/B Testing Guide'
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Product details
Paperback: 250 pages
Publisher: Yorro Limited (April 20, 2018)
Language: English
ISBN-10: 9995712490
ISBN-13: 978-9995712495
Product Dimensions:
6 x 0.6 x 9 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
15 customer reviews
Amazon Best Sellers Rank:
#398,055 in Books (See Top 100 in Books)
I did it all wrong. I was lost and fumbling and following every wayward advice out there that pretty much yielded no results. Yeah, I picked up a couple books, but most were so wordy and long-winded it sucked the life out of me. A total snooze. Not to mention uninformative.When KILL YOUR CONVERSION KILLERS went up for sale, I admit I was a little reluctant, but also desperate and hopeful.Man, oh man, this book is so worth it. Joris Bryon’s writing is sharp, to-the-point, and best of all, educational.In less than a year, I have redesigned my site twice, which only served to worsen my conversions. I didn’t understand why. This book showed me that I was doing it all wrong, all the obvious mistakes I’ve made, and has offered pragmatic methods instead.Eagerness and hunger for knowledge flipped these pages for me. So informative, insightful and practical that I read it all in two sittings.I closed this book more knowledgeable than I was before I opened it, and with complete confidence in the Dexter Method. Finally, I get it.If you are struggling with your conversions as I was, then do not hesitate to grab this book. It delivers.
Before reading this book, I thought we were doing pretty well when it came to conversion optimisation. Now I realise we were merely scratching the surface.One of the most valuable things in the book is the process the author uses to research what's going wrong. it goes far deeper than browsing Google Analytics to find things to do. This process will help you dig into the what and why of problems on the site.Since finishing the book, I've gone back through one of our sites and thanks to the book we've already identified areas we were completely overlooking. We're currently gathering more input with a variety of the research tools described in the book. So I hope to report good results in a few week's time!
As an eCommerce business owner who started out over 9 years ago, I really wish I had access to such a concise source of information back then. When it comes to CRO, I feel that there is still, as was the case back then, a gap when it comes to great resources that are geared towards eCommerce.Kill Your Conversion Killers goes a good way to filling that gap.CRO encompasses a broad range of complex skill sets and this book manages to bring these elements together well in a very cohesive manner, painting an overall picture the mindset and approach required when it comes to growing eCommerce businesses through CRO.What then follows is a practical guide on how to actually execute CRO through the help of a framework coined "The Dexter Method". Call it what you will (and no doubt many others have their own frameworks / methods) but in essence it's a simple, easy to follow framework that allows you to reliably and systematically keep improving your eCommerce results. I find it one of the better frameworks out there because it really gets to the point quickly and avoids unnecessary distractions. This is particularly good for those just starting out or those who have been at it for a while but only achieved middling results. It is easy to get overwhelmed with CRO (shiny tools, 'advanced techniques' etc.) but Joris wisely makes a point of reminding people along the way about sticking to the fundamentals so as to keep you on track and getting wins.I'd highly recommend this book to:- eCommerce business owners wanting to understand the importance of CRO- CRO professionals wanting to sharpen their existing tool set, especially when it comes to systematising processes and workflows so they can get reliable and repeatable results for their clients- CRO professionals that struggle to communicate the value of CRO to prospective clients (I believe it's a short enough read to hand to clients) or internal stakeholders
I've read a lot of material on ecommerce conversion optimization and digital marketing, and I can really say that the Dexter Method is something special. It provides a step by step guide on how to sell more online with real world applicability. After reading it I have a much better understanding of how to approach A/B testing in a pragmatic and process driven way (instead of just operating on instinct). It helped me to understand the importance of operating in a data-driven way, and using a scientific method when designing and executing split tests. This is a great guide for consultants, inhouse digital marketing teams and freelancers who want specific instructions on how to increase conversions. Highly recommended!
I enjoyed reading this book. There's a lot of information out there on how you should optimize your site, which sometimes can be overwhelming. But the Dexter Method makes it a lot easier by bringing it all together. It's an easy process that you can follow to get more conversions from your site. On top of that, Bryon's style is clear and to-the-point, which makes this book a must-read for every e-commerce owner who wants to get started with conversion optimization.
Even if you don't manage a web shop, this ebook is recommended. Use it as a litmus test to recognize the CRO pretenders from the pack. Joris' no-nonsense approach guides ecommerce owners avoid the pitfalls in creating better conversion rates (read: more revenues). By using a simple but effective process ("The DEXTER Method"), he combines agile principles with hard science. By asking the right questions and looking for the right data (not opinions), Joris introduces the right mindset for everyone who wants to increase funnel flow. With this book he practices what he preaches: I've read it till the end.
Joris is doing a great job explaining how the Dexter Method can help e-commerce owners convert more of their existing traffic. It is an easy read even though he really goes into detail. It was easy to follow and full of examples and images. Kill Your Conversion Killers is a great read if you wanna find out how conversion optimization and A/B testing works or if you wanna train your in-house team in converting more of your traffic into sales.
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